India

Beyond Basics: How lifestyle clubhouses are transforming residential developments

Synopsis

As homebuyers increasingly prioritize wellness, community, and experiences over conventional amenities, lifestyle clubhouses have emerged as the new pinnacle of luxury living. Spread over tens of thousands of square feet, these residential facilities offer an exhaustive array of recreational, social, educational and work-life facilities designed to cater to residents' holistic needs. Leading developers are recognizing lifestyle clubhouses as the cornerstone for elevating living standards and fostering connected communities in contemporary housing projects.

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In an evolving real estate landscape, the aspirations of new homebuyers are shaping the future of residential developments. Today's buyers are seeking more than just a residence; they desire a holistic experience that complements their lifestyle and enhances their quality of life. Leading this transformative trend are lifestyle clubhouses, a growing phenomenon that redefines the essence of community amenities within housing projects.

Traditionally, residential amenities like gyms and pools were considered sufficient. However, the contemporary buyer's expectations have gone beyond these basics. Leading residential developments are responding by elevating common amenities into holistic lifestyle clubhouses. Lifestyle clubhouses have emerged as the epitome of luxury and convenience, offering a myriad of facilities designed to cater to the multifaceted needs of residents.

Traditionally, gyms and pools satisfied buyers' needs. However, today's consumers expect experiences that complement their multifaceted lifestyles. Lifestyle clubhouses have emerged as the pinnacle of integrated living. Spread over tens of thousands of square feet, these spaces offer an exhaustive range of wellness, recreational, educational and social facilities.

Mr. Navin Makhija of The Wadhwa Group notes that purchasers first consider the amenities offered in a project, along with location and connectivity. Among the various amenities on offer, the clubhouse stands out. As an example, he cites Atmosphere O2 in Mulund which features an 80,000 square foot clubhouse serving both recreational and work needs through co-working spaces and podcast rooms.

Mr. Umesh Jandial of Omkar Realtors also emphasizes the clubhouse's role in building community. According to him, the lifestyle clubhouse has become central to luxury residential developments in Mumbai as it facilitates new friendships and relationships. Alta Monte in Malad, for instance, boasts one of the largest lifestyle clubhouses across Western Mumbai suburbs spanning 70,000 square feet and catering to diverse family needs.

Mr. Samyak Jain of Siddha Group likewise highlights how clubhouses are integral in elevating residents' lifestyles. Siddha Sky in Sion features a 22,000 square foot clubhouse offering luxurious amenities for relaxation as well as a rooftop lounge and skywalk creating memorable experiences.

In summary, these clubhouses stand out for providing versatile recreational spaces, experiential amenities, resort-like luxury settings, promoting community engagement through events, and enhancing residents' overall quality of life - contributing significantly to integrated living. As buyers prioritize holistic experiences, lifestyle clubhouses are set to redefine luxury living standards through fostering brighter, more connected communities.

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