India

Phoenix Mills expands into hospitality and office space, targets growth in premium segments

Synopsis

Phoenix Mills, a key player in retail, is diversifying into hospitality and office spaces. They operate luxury hotels like St. Regis Mumbai (valued at over INR 1,200 crore) and Courtyard by Marriott Agra. Construction is underway for a 400-room Grand Hyatt in Bengaluru's Marketcity project, with an estimated investment of INR 600 crore. They've also acquired 11 acres near Mumbai for a potential 600-room hotel requiring an investment of nearly INR 800 crore. Their office portfolio aims to quadruple by FY28, reaching 7 million sq. ft. and generating an estimated INR 1,000 crore annual rental income, up from INR 170 crore in FY24.

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Phoenix Mills, the company, known for its popular shopping malls like High Street Phoenix and Palladium, is changing gears. While they remain a major player in the retail space, Phoenix Mills is making a significant move towards expanding its hospitality and office space portfolio, reflecting a well-researched pivot in the Indian real estate market.

Phoenix Mills currently operates a luxury St. Regis hotel in Mumbai (valued at over INR 1,200 crore) and a Courtyard by Marriott in Agra. However, their ambitions in the hospitality sector are much larger. Construction is well underway on a massive 400-room premium hotel within their Marketcity project in Bengaluru. This new hotel, slated for completion by FY28 with an estimated investment of INR 600 crore, will be managed by the renowned Hyatt International under the prestigious Grand Hyatt brand.

Additionally, Phoenix Mills has acquired a substantial 11-acre land parcel near Mumbai for a potential second premium hotel with an estimated 600 rooms. Market estimates suggest this second hotel could require an investment of nearly INR 800 crore. This expansion reflects a growing demand for high-end hotel accommodations in major Indian cities, catering to both business and leisure travelers.

Beyond hotels, Phoenix Mills is also placing a strong emphasis on developing office properties. With no new shopping malls planned for the next two fiscal years (FY25 and FY26), the company aims to generate significant revenue growth through its office segment. By FY28, they expect their office portfolio to quadruple in size, reaching a total of 7 million sq. ft. This expansion is projected to generate an impressive INR 1,000 crore in annual rental income by FY28, compared to the INR 170 crore expected for FY24. This strategic shift towards office space positions Phoenix Mills to capitalize on the growing demand for modern and well-equipped office environments in India's major commercial hubs, like Mumbai, Bengaluru, and Pune.

Phoenix Mills recently reported a positive financial performance for Q4FY24, with total consumption increasing by 27% year-on-year, reaching INR 2,818 crore. This growth highlights the continued strength of their existing retail operations, with gross retail collections in Q4FY24 standing at INR 791 crore, a significant 37% increase over the same period in the previous year. While they have shelved plans to enter the warehousing sector, their focus on hotels and office space presents exciting opportunities for future growth.

This move reflects a changing landscape within the Indian property development sector, with developers adapting to evolving consumer demands and market trends. It will be interesting to see how this focus on hotels and offices contributes to Phoenix Mills' long-term success, and whether other developers follow suit by diversifying their portfolios beyond traditional retail space.

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