Renowned fashion label Karl Lagerfeld is expanding its residential portfolio with plans to unveil 10 luxury apartments in Lisbon, Portugal, between Rua Castilho and Avenida da Liberdade. Each unit, covering one or two entire floors, will feature communal gardens and private swimming pools. Partnering with Lisbon’s eco-conscious developer ‘Overseas’ which prioritizes environmental sustainability, the Karl Lagerfeld brand aims to create a reference in comfort and elegance. This Lisbon project follows previous ventures into branded residences, including villas in Dubai and apartments in Marbella, Spain. Karl Lagerfeld's CEO, Pier Paolo Righi, envisions a stunning addition to Lisbon's vibrant landscape.
In a strategic expansion of its residential ventures, the iconic Karl Lagerfeld brand unveils plans for luxury apartments in Lisbon, Portugal. The brand will inaugurate 10 luxurious units, each spanning one or two entire floors, at a yet-to-be-disclosed date. Nestled between Rua Castilho and Avenida da Liberdade, these apartments are set to feature exclusive amenities, including communal gardens and private swimming pools.
Pier Paolo Righi, CEO of the Karl Lagerfeld brand, expressed enthusiasm and emphasized shared values of innovation and a commitment to shaping the future. Righi anticipates that this project will be a remarkable addition to the vibrant social fabric of Lisbon. Collaborating with Lisbon's esteemed developer, Overseas, known for its dedication to minimizing environmental impact, Karl Lagerfeld aims to craft residences synonymous with comfort, elegance, and stringent environmental standards.
Pedro Vicente, CEO of Overseas, highlights the aspiration to create a benchmark in comfort and elegance, aligning with the most rigorous environmental considerations in both construction and functionality. This collaboration signifies a convergence of luxury and sustainability, which would stand for a new era in upscale residential development.
Building on previous successes, including apartments in Marbella, Spain, and a sprawling hotel in Macau, the brand continues to diversify its real estate portfolio. This venture into Lisbon is the latest in Karl Lagerfeld's foray into branded residences. Notably, in October, Karl Lagerfeld announced a partnership with UAE real estate company Taraf Holding for the construction of villas in Dubai. Each project reflects the brand's commitment to extending its imprint beyond the fashion realm into the realm of sophisticated living.
As the fashion house expands its global footprint in luxury living experiences, Lisbon emerges as the next canvas for Karl Lagerfeld's distinctive blend of style and innovation. The convergence of the brand's aesthetic vision with Lisbon's rich cultural landscape will redefine luxury living in the heart of Portugal's capital.
This strategic move underscores not only Karl Lagerfeld's commitment to offering unparalleled living experiences but also the growing trend of fashion brands diversifying into the real estate sector, creating immersive lifestyle ecosystems that extend well beyond the runway. The synergy of luxury, innovation, and environmental consciousness positions Karl Lagerfeld's Lisbon apartments as a pioneering venture in the evolution of branded residences on the global stage.
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