Olive by Embassy, a leading multi-brand hospitality management firm, is excited to announce its entry into the realm of hybrid hospitality and leisure, driven by the changing landscape of hospitality. Olive introduces four distinct brands aimed at meeting the diverse requirements of today's travelers. This approach is built on a "hospitality first" ethos and integrates various elements like hotels, co-living, coworking spaces, members' clubs, wellness amenities, and dining options within one location. Olive aims to expand its presence across India, with plans for premium resorts and luxury stays in key leisure destinations, along with an employment boost for various cities.
Olive by Embassy (Olive), a pioneer in the field of hospitality management, has announced its entry into the realm of hybrid hospitality and leisure. As part of this innovative initiative, Olive is introducing four distinct brands that are designed to cater to the evolving needs of today's travelers.
Olive's innovative approach to hybrid hospitality centers around a "hospitality-first" philosophy. Post pandemic, there is a growing demand for versatile spaces that encourage connections and elevate the guest experience. Hybrid hospitality seamlessly integrates various concepts like hotels, co-living spaces, coworking areas, members' clubs, wellness facilities, and dining options, all within a single location.
Olive would provide a range of accommodation options tailored for different market segments. Olive Life is geared towards students and young professionals in Tier 1, 2, and 3 cities, offering extended stays of three months or more. Olive Zip is designed for budget-conscious travelers in similar locations, providing affordable daily stays. Olive Hotels caters to upscale travelers, offering a wide selection of rooms and amenities, while Select Olive pampers guests with luxurious experiences in leisure destinations. Across these options, guests enjoy the advantages of AI-powered operations, robust security measures, and exclusive discounts at partner restaurants.
As a hybrid product, Olive aims to bridge the gap between short-term and long-term accommodations while maintaining the ease and flexibility of booking, similar to reserving a hotel room—no deposit, no questions asked. Their strong focus on technological integration empowers them to offer a seamless and hassle-free experience for their guests.
With a vision to reshape the hospitality sector, Olive aims to expand its presence across India and introduce premium resorts and luxury accommodations in major leisure destinations. Presently, Olive's properties have a total capacity of 3,842 beds (1,921 keys), with plans to increase this capacity to 9,000 beds (4,500 keys) in cities like Bangalore, Mumbai, and Goa, as well as new markets such as Hyderabad and Pune within the next 12 months. This expansion will also create job opportunities for 1,350 employees in various cities.
Discussing Olive's growth strategy, Kahraman Yigit, Co-Founder and CEO of Olive by Embassy, emphasized their distinct offering that prioritizes guest comfort and flexibility. Their vision is to position Olive as a brand-agnostic hospitality operating platform, with a focus on delivering unparalleled flexibility, service, and comfort and establish itself as the top choice for the modern millennial members’ club, ushering in a new era of hospitality tailored to the needs of tech-savvy, discerning travelers.
Olive by Embassy is one of the pioneering hospitality management companies in India that has developed its own remote operational system through strategic partnerships with Staqu, Zoom, and LivinSoft. Olive by Embassy's foray into hybrid hospitality signifies a new era in accommodating modern travelers. With ambitious expansion plans, Olive aims to reshape the hospitality landscape and is set to redefine the future of hospitality.
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