India

ITC's hotel business demerger sparks high hopes for Indian hospitality industry

Synopsis

The upcoming ITC board meeting's imminent agenda is the finalization of its hotel business demerger strategy, stirring significant anticipation within the Indian hospitality industry. Optimistic forecasts are resonating across hotel chains, brokerages, real estate circles, and rating agencies, highlighting a positive scenario characterized by rising occupancy rates and room tariffs – key industry health indicators. Despite Covid's profound impact, the sector has impressively rebounded domestically and internationally, supported by compelling statistics that underscore its recovery.

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During a span of five consecutive quarters culminating on June 30, 2023, the Indian Hotels Company Ltd, renowned for its iconic Taj brand and a subsidiary of the Tata group, achieved unprecedented milestones in its performance. Simultaneously, EIH Ltd, the proprietor of Calcutta's prestigious Oberoi Grand, reported its highest quarterly profit in a remarkable fifteen-year period from April to June. 



Demonstrating a trajectory of excellence, ITC also unveiled a stellar showcase of accomplishments within its hotel division throughout the fiscal year 2022-23. As anticipation heightens, investors and industry peers keenly await the forthcoming announcement of first-quarter results, which will be accompanied by intricate insights into the impending hotel business demerger plan. This strategic restructuring, aligned with a resurgence within the industry, underscores its potential for growth, substantiated by robust statistical evidence.



During the annual general meeting, Sanjiv Puri, Chairman and Managing Director of ITC, illuminated the latent potential within India's tourism GDP. Puri's projection entails a remarkable surge from $143 billion to $230 billion by the year 2030, accompanied by an equally significant rise in employment from 88 million to 137 million. This optimistic foresight stems from a confluence of favourable factors, encompassing burgeoning societal aspirations, the escalating stature of India as a magnet for investment, amplified connectivity, robust macroeconomic conditions, policy interventions, and the sweeping influence of the digital revolution. This amalgamation of dynamics furnishes a compelling backdrop for the strategic reorganization, spotlighting the industry's enduring capacity for sustained expansion.



Noteworthy projections offered by rating agencies and market experts further accentuate this transformative narrative. Icra, for instance, anticipates that premium hotels across India will achieve a remarkable decadal high in occupancy, ranging between 70-72% during FY24, even as revenue per available room (RevPAR) may operate at a discount to the zenith observed in 2008. Simultaneously, ICICI Securities forecasts a continued upward trajectory in room rates, attributing this growth to various catalysts, including the ongoing G20 Summit, the forthcoming men's cricket ODI World Cup, the wedding season, and the gradual resurgence of international tourist arrivals to pre-Covid levels. T



he strategic pivot towards asset-light models, embraced by leading hospitality entities like IHCL and ITC, accentuates the current trend where management contracts dominate a significant portion of total signings. Collectively, these developments illuminate the industry's resilience, agility, and its vision for a dynamic and thriving future within the vibrant landscape of Indian hospitality.



 

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