The Trump Organisation has leased its brand for two new luxury real estate projects in Riyadh, Saudi Arabia, developed by Dar Global, a London-based real estate firm. This collaboration builds on previous successful ventures, including a golf resort in Oman and projects in Dubai and Jeddah. Eric Trump cited the success of these ventures as fuelling enthusiasm for the Riyadh developments. Dar Global, part of Saudi developer Dar Al Arkan, manages projects worth USD 7.5 billion across several countries. As the Trump Organisation expands its Middle Eastern presence, the Riyadh projects reflect global demand for luxury real estate and raise questions about balancing Trump's business interests with his political career.
The Trump Organisation recently announced that its brand has been leased to two new real estate projects in Saudi Arabia, shortly before President-elect Donald Trump is set to return to the White House. The projects will be located in Riyadh and will be developed and owned entirely by Dar Global, a London-based luxury real estate developer. The Trump brand will be licensed for these developments, marking another collaboration between the two entities. Previous partnerships have included a golf resort in Oman.
Eric Trump, the son of the president-elect and head of the company's real estate interests, stated that the remarkable success of Trump International Oman, along with recent ventures in Dubai and Jeddah, had led to excitement about the new projects in Riyadh.
Prior to entering the White House in 2017, the Trump Organisation had engaged in numerous real estate licensing agreements internationally. These included hotel and residential tower projects in Canada, Dubai, Mexico, India, and Turkey. The organisation's global licensing activities have remained a key aspect of its business strategy.
Dar Global, the company undertaking the new developments, is the international division of Dar Al Arkan, a major Saudi real estate developer. The company has declared that projects worth USD 7.5 billion are currently in progress across various countries, including the United Arab Emirates, Oman, Qatar, the United Kingdom, Spain, and Saudi Arabia.
As the Trump Organisation continues to expand its international portfolio, these new partnerships reflect its ongoing commitment to leveraging its brand in lucrative markets. Despite the controversies the organisation's collaborations in the region appear to be thriving. By aligning with a prominent developer like Dar Global, the Trump brand aims to further cement its presence in the Middle East.
The Riyadh projects, described as an extension of the organisation's success in the region, underscore the enduring global demand for luxury real estate. Moving forward, the Trump Organisation's ability to navigate its business interests alongside Trump's political ambitions will likely remain a subject of significant public interest.
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