The finance company, Easy Home Finance secured USD 35 million in funding, led by the companies, Claypond Capital and Sumitomo Mitsui's Asia Rising Fund, with participation from existing investors Xponentia Capital, Finsight Ventures, Harbourfront Capital, and Pegasus India Evolving Opportunities Fund. Targeting first-time home buyers in peripheral cities, Easy aims to expand its assets under management (AUM) from USD 90 million to USD 300 million and grow its presence from 90 to 150 locations. Launched in 2019, the company provides loans between INR 10-50 lakh, leveraging a digital platform for instant sanctions, while supporting underserved communities through digital appraisals and simplified loan processes.
Easy Home Finance, a home financing startup, has raised USD 35 million in a funding round led by Ranjan Pai's family office, Claypond Capital, and Sumitomo Mitsui Banking Corporation's Asia Rising Fund. Existing investors Xponentia Capital, Finsight Ventures, Harbourfront Capital, and Pegasus India Evolving Opportunities Fund also contributed to the round. The company, which began operations in 2019, provides home loans between INR 10 lakh and INR 50 lakh to first-time homebuyers in cities on the outskirts of major hubs like Mumbai and Bengaluru. Currently managing assets under management (AUM) of around USD 90 million and operating in 90 locations, Easy Home Finance aims to use this fresh funding to expand its AUM to USD 300 million and increase its presence to 150 locations across India. To date, the startup has disbursed approximately 10,000 loans.
Led by Rohit Chokhani, a managing director with family roots in the real estate business, Easy Home Finance was designed with a strong emphasis on digital integration. Chokhani leveraged his background to create a seamless online customer journey, allowing for digital loan application and approval processes. Despite its digital focus, Easy maintains a physical presence through staff members who visit clients to build trust and collect necessary property documents, which are then pledged to the lender. The startup's underwriting process incorporates government-sourced digital data, allowing it to appraise properties quickly and issue immediate sanctions via its mobile app. According to Chokhani, this digital approach allows for efficient credit assessments and supports rapid loan disbursement.
Easy Home Finance sources around 25% of its loan applications through online search platforms and another 25% through collaborations with government agencies that partner with private builders to construct homes under public housing schemes. The remaining applications are generated through partnerships with online aggregators, real estate brokers, and agents, creating a broad network of channels for loan sourcing. Chokhani highlighted that Easy Home Finance has raised more than INR 450 crore in debt financing from about 25 banks, further enabling its growth. The company's digital strategy is complemented by real-time credit appraisals, seamless property validations, and streamlined loan disbursements, which are aimed at simplifying the borrowing experience for underserved communities and expanding access to home financing.
Shyam Powar, Chief Investment Officer at Claypond Capital, emphasised that Easy's technology-driven approach is making home financing more accessible, empowering first-time buyers by enhancing the loan process with simplified credit evaluations and property validations. This focus on underserved communities aligns with Easy's mission to offer inclusive home finance solutions, providing a straightforward path to homeownership for those on the periphery of major Indian cities.
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