Birla Estates, a subsidiary of Aditya Birla Real Estate Limited, has achieved remarkable success with Phase II of its Birla Trimaya project, selling 95% of its inventory within 24 hours and securing bookings worth INR 600 Crore. This follows the strong performance of Phase I, which garnered INR 500 Crore in 36 hours. The entire 52-acre project, located in North Bengaluru, is expected to generate around INR 3,000 Crore in revenue. Birla Estates continues to expand across key Bengaluru markets with various premium projects.
Birla Estates Private Limited, a subsidiary of Aditya Birla Real Estate Limited (previously Century Textiles and Industries Limited), announced that Birla Trimaya Phase II - The Park, has sold nearly 95% of its inventory within 24 hours of launch, reaching a booking value of approximately INR 600 Crore. This follows the remarkable success of Phase I, which garnered around INR 500 Crore in bookings within 36 hours. So far, the total booking value stands at approximately INR 1,100 Crore, with the entire 52-acre project expected to generate revenue of about INR 3,000 Crore. Located on Shettigere Road, Devanahalli, Bengaluru North, the project spans across 52 acres and builds on the achievements of Phase I with a carefully curated offering in Phase II - The Park.
The Park offers a carefully curated selection of apartments, row houses, and duplex homes, designed to meet the varied needs of discerning homebuyers with personalized configurations. Its prime location and outstanding design make it an attractive investment in North Bengaluru's rapidly growing real estate market. T. Jithendran, MD & CEO of Birla Estates said that the strong sales performance in both phases of Birla Trimaya reflects our commitment to understanding consumers and creating quality spaces tailored to their needs. Our emphasis on design innovation and market insight has set a new standard. Bengaluru remains a key focus in our growth strategy.
At the heart of the 'LifeDesigned' philosophy, Birla Estates aims to offer a nature-inspired living experience, creating a dynamic lifestyle influenced by the energetic hills, a vibrant social park, and the tranquil bay district. The prime location of Birla Trimaya, combined with its exceptional design, offers a great investment opportunity in North Bengaluru's rapidly growing real estate market. Birla Estates also has a strong presence in other Bengaluru locations, including Whitefield, Rajajinagar, Devanahalli, and the recently launched Rajarajeshwari Nagar project, Birla Ojasvi.
Birla Estates is the real estate arm of the Aditya Birla Group, focused on developing premium residential and commercial properties. Guided by its 'LifeDesigned' philosophy, the company emphasizes innovative design and sustainable living experiences. It has a growing presence in key markets like Bengaluru, Mumbai, and the National Capital Region (NCR), offering a range of luxury apartments, townships, and office spaces. Known for projects such as Birla Trimaya, Birla Alokya, and Birla Vanya, Birla Estates is committed to crafting high-quality spaces that cater to modern living needs.
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