Roha Realty has rebranded as Vida Realty, aiming to enhance consumer trust and personalise the home-buying experience. The name 'Vida,' meaning life in Spanish, reflects the company's commitment to uplifting residents' living standards. The new logo symbolises the five elements of life and encapsulates five core commitments. Vida Realty will continue its legacy while focusing on sustainable living and modern construction techniques, including an exclusive Buy Back Guarantee, and plans to launch major projects across Mumbai.
In a transformative move, Roha Realty has rebranded as Vida Realty, marking a significant evolution in the real estate industry. This change aims to enhance consumer trust and engagement, creating a more personalised experience for buyers and ensuring their unique needs are met throughout the home-buying process. This rebranding signifies a commitment to delivering homes that enrich lives, with a strong focus on innovation, sustainability, and quality.
The name 'Vida,' which means life in Spanish, reflects the company's dedication to elevating the living standards of its residents. Vida Realty's new logo draws inspiration from the five elements of life-Earth, Water, Air, Fire, and Ether-embodying a holistic vision. These elements symbolise energy and growth while aligning with the company's core values of sustainability, durability, and community building. The five petals of the logo represent Vida Realty's five commitments: Buy Back Guarantee, Quality Assurance, On-Time Delivery, Payment Assurance, and Sustainability.
"We're not just rebranding; we're redefining what it means to deliver exceptional homes," said Harshvardhan Tibrewala, Managing Director of Vida Realty. "With this revitalization, we're welcoming a future where sustainability and customer satisfaction are at the forefront, delivering homes that stand the test of time. Our commitment to innovation and quality will not only meet but exceed the expectations of our residents, fostering a vibrant community where everyone can thrive."
Vida Realty will continue Roha Realty's legacy of trust and excellence while introducing new initiatives focused on sustainable living, community building, and modern construction techniques. This includes the adoption of aluminium shuttering technology for enhanced durability and environmentally friendly practices like rainwater harvesting and energy-efficient systems, ensuring long-lasting, eco-conscious developments.
A standout feature of Vida Realty is its exclusive Buy Back Guarantee, allowing customers to sell their apartment back at the original price within 30 days of possession, offering unparalleled security and confidence. The brand is also committed to timely project delivery and stringent quality assurance, ensuring every home surpasses customer expectations.
Looking ahead, Vida Realty plans to unveil several flagship projects in Mumbai, including developments in Jogeshwari, Byculla, and Chembur slated for FY 24-25, followed by Borivali, Tilaknagar, Parel, and more projects in Chembur in FY 25-26. Additionally, Vida Realty intends to develop 5 million square feet of new inventory valued at INR 3,000 crores, with INR 1,500 crores worth of projects set to launch in the coming year. These initiatives will highlight the company's dedication to sustainable living, modern amenities, and community-focused development, reinforcing its vision of "Building a Better Life" through the creation of vibrant, thriving communities.
Advertisement
Facebook
Whatsapp
