NBR Group, a prominent real estate developer in Bengaluru, has unveiled a new logo and tagline, "Elevate to Extraordinary," marking its shift from mid-segment homes to luxury high-rise gated communities. With over 25 years in the industry and a portfolio of 12 million square feet of residential space, NBR is reinforcing its commitment to excellence in urban living. The revamped brand identity reflects a focus on aspirational lifestyles, modern amenities, and sustainability, with a new project worth over INR 1200 crore underway. Managing Director Nagabhushan Reddy highlighted the brand's dedication to creating superior living experiences for its discerning clientele.
NBR Group, a distinguished name in Bengaluru's real estate market for over 25 years, has introduced a new logo and tagline, "Elevate to Extraordinary," marking its shift from mid-segment housing to upscale, high-rise gated community developments. This transformation reflects the company's dedication to delivering excellence in urban living.
With a strong portfolio featuring diverse residential and real estate projects, NBR Group has successfully sold over 12 million square feet of residential space and established a loyal base of more than 7,000 homeowners.
The newly designed logo represents focused, specific communication, using bold lettering to symbolise the group's commitment to constructing future-ready, aspirational lifestyles and gated communities. These communities will offer modern amenities, expansive spaces, and top-quality infrastructure, with an emphasis on sustainability and contemporary luxury design tailored to meet the aspirations of discerning residents.
The royal blue colour of the logo conveys trust, reliability, and sophistication-three core pillars of NBR Group's vision. This vibrant, bold shade enhances the company's visual identity while reflecting its ambition to deliver a premium living experience aligned with global standards. Royal blue epitomises the luxurious lifestyle NBR Group aims to provide for its customers, capturing elegance and stability.
The tagline "Elevate to Extraordinary" captures NBR Group's commitment to high standards, reinforcing the reputation it has built over more than two decades. This commitment extends beyond customers to include employees and stakeholders, ensuring every project not only meets but exceeds expectations.
This brand evolution focuses on delivering exceptional living standards by integrating global trends and craftsmanship to create vibrant, modern communities for today's homebuyers.
In line with this vision, the company has acquired approximately 10 acres in one of Bengaluru's most prestigious suburbs, setting the stage for a luxurious high-rise residential project valued at over INR 1200 crore. With this endeavour, NBR Group reaffirms its commitment to quality.
Reflecting on the occasion, Mr. Nagabhushan Reddy, Managing Director & Founder of NBR Group, said that "NBR Group's journey has been defined by our commitment to transformation and quality, always aligning with the evolving preferences of our customers. Our new brand identity signifies a pivotal moment that reflects the contemporary luxury standards we aim to uphold. The tagline "Elevate to Extraordinary" underscores our dedication to creating exceptional living experiences, not just homes. As we expand into the luxury high-rise segment, integrating global trends and aesthetics into our developments will remain central to our mission."
This rebranding initiative supports NBR Group's ongoing expansion into the luxury sector, solidifying its leadership in residential development. For additional information about NBR Group and its latest projects, please visit the NBR Group website.
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