India

Century Real Estate Holdings Private Limited: A Legacy of excellence and innovation

Synopsis

Century Real Estate Holdings Private Limited, founded in 1973, is a leading real estate developer in South India with over 50 years of legacy. Managing assets valued at over USD 2 billion and a development portfolio exceeding 20 million sq. ft., the company has achieved remarkable growth, including a 4X turnover increase in the past four years. Century's recent projects, like Century Novus and Century Trails, have sold out swiftly, reflecting high demand. Known for its strategic partnerships, accolades, and Great Place to Workr® recognition, Century is set for significant growth with ambitious plans for FY 24/25 and beyond.

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Founded in 1973 by Dr. P. Dayananda Pai and Shri P. Satish Pai, Century Real Estate Holdings Private Limited stands as a pillar of the real estate sector in South India. With over 50 years of rich history, Century Real Estate is recognized as one of the oldest and most esteemed real estate firms in the region. As the largest real estate owner in the city, Century claims a land bank exceeding 3,000 acres, valued at over USD 2 billion. Its development portfolio spans more than 20 million sq. ft., encompassing premium residential and commercial assets, including hotels, office buildings, residences, educational institutions, and integrated townships throughout South India.

Under the leadership of Mr. P. Ravindra Pai, Managing Director, the company has experienced impressive growth, achieving a remarkable 4X increase in the past four years. The swift sellouts of new projects-often within months of their launch-highlight the high demand for Century's quality and modern offerings. Due to this robust demand, Century Real Estate maintains one of the lowest inventory overhangs among developers nationwide, with unsold inventory at just 5.31% of the total available in currently marketed projects.

Recent launches have demonstrated exceptional success, with Century Novus in Jakkur selling out within six months, Century Eden Prime Phases 3 & 4 concluding sales in just six weeks, and Century Trails in Devanahalli's Phase 1 selling out in an astonishing 48 hours. Notably, Century Ethos has been recognized as the highest-selling luxury apartment project in North Bangalore for two consecutive years (FY 22 & FY 23). Century Real Estate has formed strategic partnerships with industry leaders such as JLL, MFAR Constructions, AECOM, CBRE, Cushman & Wakefield, Colliers International, and Sterling Engineering. These collaborations have resulted in the development of premier residential and commercial properties, significantly impacting Bengaluru's growth. The company has committed upwards of USD 1.2 billion in Public Private Partnerships.

Accolades for Century include "Most Trusted Developer of the Year 2021," "Best Luxury Project of the Year" for Century Ethos, and "Plotted Project of the Year 2021" for Century Seasons, underscoring its excellence in various aspects of real estate. Century Novus (Codename New You) earned "Best Project Launch of the Year" from Realty+, while Century Trails received the Realty+ Marketing Minds Award for "Best Project Launch in 2024." The company has also been honored for "Excellence in Customer Service" and "Sustainable Project of the Year" for Century Greens. Known for its vibrant, collaborative work culture, Century Real Estate has been recognized as a Great Place to Work® for two consecutive years. The company attracts top talent from leading institutions and corporations.

The fiscal year 24/25 holds strategic significance for Century Real Estate, with plans to reveal multiple developments in prime Bengaluru locations. Mr. Maninder Chhabra, leading Sales, Marketing, Business Development, IT, CRM, and People & Culture, has played a pivotal role in the company's success. An IIM Bangalore alumnus and Gold Medalist Engineer with over 18 years of experience, Mr. Chhabra has driven the company's 4X turnover growth in the past four years through innovative marketing, impactful sales strategies, and industry-leading people practices. His leadership has also introduced financial innovations to enhance cash flow and establish numerous customer and associate initiatives.

Century Real Estate, a Great Place to Work® certified for the second consecutive year in 2024, is committed to scaling up teams, strengthening its tech infrastructure with cutting-edge implementations, and creating unique marketing, sales, and customer experiences. With a pipeline of significant developments, Century aims to achieve 2X growth every two years over the next decade.

In conclusion, Century Real Estate Holdings Private Limited, with its 50-year legacy and significant land holdings, remains a leader in South India's real estate market. The company's impressive growth, swift project sellouts, and industry accolades reflect its market strength and commitment to excellence. As Century looks to FY 24/25, it is well-positioned for continued success and expansion.

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