India

Godrej Interio targets 20% growth with 104 new stores and enhanced digital presence in FY25

Synopsis

Godrej Interio, a leading home and office furniture brand under the Godrej & Boyce, plans to open 104 new stores and add over 2 lakh sq ft of retail space in the year 2025, aiming for a 20% growth. With 900 stores across 600+ cities, the company is set to surpass 1,000 stores in August 2024. The expansion includes 34 new stores in the North, 24 in the West, 19 in the South, and 27 in the East. Additionally, Godrej Interio continues to enhance its digital presence, with its e-commerce platform now serving over approximately 17,000 pin codes nationwide.

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Godrej Interio, a prominent brand in the home and office furniture sector under the Godrej & Boyce umbrella, has announced significant expansion plans for the ongoing fiscal year 2025. The company intends to open 104 new stores across India, adding more than 2 lakh square feet of retail space as part of its comprehensive growth strategy. This expansion is expected to drive a 20 percent growth in revenue, aligning with the company's ambitious goals for the year. Godrej Interio currently operates 900 stores in over 600 cities throughout the country. With these new additions, the company is set to surpass the 1,000-store milestone by August 2024, marking a significant achievement in its nationwide presence.

The expansion plan is strategically distributed across different regions of India, with 34 new stores planned for the northern region, 24 for the western region, 19 for the southern region, and 27 for the eastern region. This balanced approach ensures that Godrej Interio strengthens its footprint across all major markets in the country, catering to diverse customer needs in various geographical locations.

In addition to its physical expansion, Godrej Interio is also focusing on enhancing its digital presence. The company's e-commerce platform, which already serves more than 17,000 pin codes across India, continues to evolve, providing customers with greater accessibility and convenience. This digital push complements the brand's brick-and-mortar stores, ensuring a seamless shopping experience for customers both online and offline.

Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business (B2C) at Godrej Interio, emphasized the importance of this expansion in reinforcing the brand's market leadership. By increasing its retail presence and enhancing its digital capabilities, Godrej Interio aims to meet the growing demand for quality home and office furniture across India.

This expansion initiative not only highlights the brand's commitment to growth but also highlights its ability to adapt to changing market dynamics and customer preferences in a rapidly evolving retail landscape.

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