Pidilite Industries has recently invested INR 5 crore in Wify, a platform focused on home improvement and maintenance services, through its wholly-owned subsidiary, Pidilite Ventures. The pre-series A funding round, led by Capria and Mount Judi Ventures with participation from Blume Ventures, aims to enhance Wify’s technology infrastructure, broaden its services, and strengthen its market presence. Operating in the B2B2C segment, Wify caters to a diverse clientele that includes home improvement retailers, e-commerce giants, and various service providers in the interior design and home furniture sectors.
Adhesive and construction chemicals manufacturer Pidilite Industries has recently invested INR 5 crore in Wify, a platform specialising in home improvement and maintenance services. This pre-series A funding round was led by Capria and Mount Judi Ventures, with further participation from Blume Ventures.
As stated in a company announcement, the investment was executed through Pidilite Ventures, which is a wholly-owned subsidiary of Pidilite Industries. The company indicated that this funding would support Wify's growth, allowing the platform to enhance its technology infrastructure, broaden its service offerings, and solidify its position in the market. Wify operates within the B2B2C (business-to-business-to-consumer) segment, specifically targeting home improvement and maintenance services.
Wify serves a diverse clientele that includes home improvement retailers, e-commerce giants, interior design services, water solutions, audio and electronics, flooring solutions, and home furniture services.
Pidilite Industries’ investment in Wify is a pivotal move for expanding its capabilities in the home improvement sector. By enhancing technology and services, Wify aims to strengthen its market presence and innovate within the industry, benefiting a diverse clientele and shaping the future of home improvement services.
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